Patient safety redefined. Digitised, personalised and optimised.
Patient safety redefined. Digitised, personalised and optimised.
Case Study

How can we build a single system to meet the educational needs of both healthcare professionals and patients?

The challenge

Axian’s client wanted to develop a single system to provide online education for both healthcare professionals and patients, covering multiple products and indications. This offers a valuable opportunity for healthcare professionals to access feedback from their patients, such as appointment records or patients’ use of educational materials.

Our key challenge was to devise an approach that would connect patients to their healthcare professionals while meeting data privacy regulations by ensuring that pharmaceutical companies could access only anonymous patient data.


In discussion with the client, we decided to develop a website for healthcare professionals and a mobile app for patients.

The healthcare professional walks the patient through the educational material and documents stored on the website. The website then generates a code that the patient uses to access the app. Once the patient downloads the app and enters the code, the system creates a link between patient and healthcare professional but without storing any personally identifiable data, ensuring patient anonymity.

The patient app includes safety information, links to local support groups, answers to frequently asked questions, a diary/calendar (to record any notes or appointments), and, where relevant to the product, an injection log.

A patient’s usage of the app, such as diary entries, their injection log, or their usage of educational materials, can provide useful prompts for their healthcare professional during subsequent appointments.

Contact us

  • The Bradfield Centre
    184 Cambridge Science Park
    CB4 0GA
    United Kingdom
  • Axian Consulting US Ltd
    6200 Stoneridge Mall Road
    Corporate Commons
    CA 94588