Patient safety redefined. Digitised, personalised and optimised.
Patient safety redefined. Digitised, personalised and optimised.

The Axian Approach

The Axian Approach is our structured five-step methodology.

Using our many years of experience delivering patient safety solutions, we developed the Axian Approach to address the key challenges of moving into the digital world.

Step 1


The success of our projects rests on a solid foundation of our understanding of client needs below the surface and on our ability to consider these in the context of the overall healthcare landscape. We know that no digital solution can by itself ever fully address a business question, and so as well as creating the tools to deliver improved patient safety, we work with our clients to optimise safety-related processes and to engage stakeholders, both within their organisations and more broadly. Our cutting-edge knowledge of the industry and new technologies is brought to bear in mapping the best way forward for each client, and this phase may include an element of desk-based research, publication review or interviews.

We also create a comprehensive governance and engagement plan at this stage, which helps all stakeholders realise value from the proposed solution, whilst maintaining momentum and enthusiasm.

Step 2

Design and Co-creation

Co-designing the solution with key stakeholders can take many forms, and we work with our clients to choose what is best for their situation. Key features of this phase usually include a requirements gathering phase, where we work out how business issues can be addressed with particular elements of a technical solution, and how technology can provide answers where the questions are currently not clear. UI and UX design, using interactive tools to bring ideas to life, play a central role here, and we suggest our clients look at pre-build concept testing with potential end users, to ensure the relevance and usability of the final product.

Since improving patient safety is driven inherently through behavioural change in both HCPs and patients, this stage is where we may also bring in our partners with deep expertise in behavioural science to further enrich our ideas.

Step 3


The concept of flexibility is core to our build approach. We follow the Agile methodology, with frequent opportunities for clients to review and feed back on the developing tool. We work closely with our clients’ IT teams to meet all security and validation requirements, whilst positioning our solution within the existing IT infrastructure in the most effective way. Our build packages also include a tailored testing plan as well as technical support and maintenance

Step 4


A good digital tool concept is one thing; making it work in countries around the world with tailored content is quite another. We know there is so much more to “localisation” than translation into the local language and we have years of experience when it comes to understanding affiliate needs and developing and delivering plans that take into account the specific organisational, regulatory and training needs of global pharma affiliates. Building relationships with each affiliate team is an important part of successful implementation, and here we refine and bring to life parts of the engagement plans drawn up at the start of the project, to maintain momentum and maximise benefits.

Step 5


To ensure new tools add value to our clients, HCPs and patients, and to foster a cycle of continuous improvement, we build in data gathering from the beginning, making it easy when we come to this phase to assess the effectiveness and impact of our tools. Knowing what works well and what requires improvement feeds in to each organisation’s next steps on the journey to digitally enhanced patient safety.

Contact Us

  • The Bradfield Centre
    184 Cambridge Science Park
    CB4 0GA
    United Kingdom